Richest Football Sponsors in the Premier League

Football is the sport with the largest number of fans worldwide. Their fans don’t just like to watch the game once in a while. No, it’s much more serious and massive than that. Football fans always watch their favourite clubs’ games, cheer for them, try to attend matches live and even bet on the outcome of the match! Such a number of spectators is a perfect way to promote your brand and improve sales.

Along with the influx of betting on the Premier League, average sponsorship cheques have also risen. Betting on your favourite sports club has become a familiar pastime for many Brits. Not only British operators, but also non-GamStop betting sites like on https://noukcasino.com/betting-sites-not-on-gamstop/ have played a huge part in this. By building up all-round interest in the Premier League the sponsorship deals have been raised to unbelievable sums. Below, we’ll tell you about the richest football sponsors in the Premier League who pay the most for sponsorship.

Chelsea

The 1983-1984 season was the initial point for the Chelsea team in the launch of sponsorship contracts. The first contract was with Gulf Air. Then, after becoming one of the most rewarding football clubs in England, they added to the number of companies with which they cooperated. These companies included Coors, Autoglass, Commodore and Samsung. By the way, the deal with Samsung was worth $21 million per annum, and the term for which it was concluded was 10 years!

Chelsea FC currently has three contracts with sponsors:

• Nike (producing uniforms for Chelsea since 2017),
• zap,
• UK-telco Three.

The agreement with Nike is for 15 years and the transaction amounted to $71 million a year. It should be noted that Chelsea have previously worked with Adidas. Their collaboration lasted for 11 years.

The British telecommunications company Three in July 2020 signed a sponsorship deal worth $44 million per season! It is therefore the largest sponsorship deal.

Liverpool

Liverpool are the English Premier League team who were the very first to feature sponsors on shirts as well as players’ uniforms. The first company to sponsor Liverpool jerseys was Hitachi back in 1979. The term of the contract was for 3 years.

Later, this football team has expanded the sports brands for sponsorship partnerships. Among them were big names such as Carlsberg, Mauritius, MG and AXA. By the way, the cooperation between Carlsberg and the Premier League is the longest – since 1992. For all these companies, cooperation costs a lot of money. 

The biggest sponsor of Liverpool FC since 2010 is Standard Chartered. The sum of the contract for each season is equal to 43 million dollars. A little less is paid by Adidas – $36 million per season. The club’s total earnings per season are around $80 million. 

Arsenal

Renowned football club Arsenal, one of the winners of the English Premier League, is earning incredible sums from brand sponsorship. To this end, the team signed a deal with renowned sports brand Puma in 2014. Under this sponsorship deal, the company paid $43 million every season.

North London FC signed a contract with Emirates airline for $56 million per season! Thus breaking the record set by Chelsea FC for sponsorship deals.

The contract with Emirates Airline means that the Arsenal team’s uniform will have the company logo on it for the next 5 years. The total value of the deal for the entire period will be 280 million dollars.

Manchester United

One of the most fervently loved teams, not just by the British, but around the world. This team is good not only for its line-ups and number of wins, but also for its cohesion. Such attention from the spectators could not go unnoticed by the sponsors. Many companies will shell out huge sums of money to have their logo stuck on their uniforms.

Cooperation in this direction Manchester United started in 1982. At that time, the football club represented only four companies: AON, AIG, Vodafone and Sharp Electronics. The highest cheque of them all was AON PLC – 24 million dollars per season.

To date, the team has already changed sponsors. Some of the better known ones they are currently working with include well-known sports brand Adidas and car manufacturer Chevrolet. Together, these two brands bring in a combined total of 187 million dollars per season to the club. 

It was also announced at the end of 2021 that the renowned software developer Team Viewer will be added to the number of sponsors. According to various sources, the contract was signed for $60 million per season, with a term of five years.

Manchester City

The English Premier League is not possible without a great team like Manchester City. This team has an incredible number of sponsors. And the sums of their contracts are impressive. A huge number of sponsors come from the Arab world – Etisalat, Visit Abu Dhabi and Etihad airways. The company has continued its sponsorship relationship with Abu Dhabi since 2009. 

Their success is due to their excellent play, with one of the best strikers and one of the best midfielders in the world.

Apart from Arab companies, Manchester City have sponsorship deals with Nissan and Nike. For example, Nike is paying $18 million per season to have their logos on the team’s kit.

But to better understand the amount of income of this football club, let us give you the figures for the 2019-2020 season. This season brought Manchester City an estimated $336 million! Thus, this Football Club has become the richest in sponsorship deals, not only in the Premier League, but among all football teams in the world!